• Client: Greenwald Doherty
    Industry: Legal industry
    Deliverables:
    • Collateral
    • Brand Guidelines

    Team: Robin McLoughlin, Eileen Tellis

Greenwald Doherty

Greenwald Doherty (GD), a US-based employment law firm, has been working on an exciting new product launch called SignaTrain and asked McL to get involved to create a compelling digital brochure, design graphics to support their social media efforts, and establish brand guidelines for the firm.

Our Goal

The brochure design aimed to convey professionalism, trustworthiness, and expertise in employment law while explaining the details and benefits of SignaTrain. Our challenge was to create a design that followed the firm's visual identity yet set itself apart from other marketing materials. We were also given the green light to search for a new font and add a bit of playfulness to the design.