The word 'CAPITÁN' in stylized font with 'CAPIT' in dark blue and 'ÁN' in red, featuring an accent over the 'Á'.

Capitán

A project from 2013 startup business owner, Gustavo Díaz, visualized a new swimwear line that embraced 'manhood'. This idea soon became reality when Capitán introduced 3 stores across the country.

  • Client: Capitán
    Industry: Fashion
    Deliverables:
    • Branding
    • Product Development
    • Art Direction
    • Copywriting

Our Goal

For thrill seekers and adventure lovers, Capitán aims to fit with consumer’s dynamic lifestyle with their comfortable and breathable line of clothing.

Brand design elements featuring the word "CAPITÁN" in two styles and a captain's head logo. Includes Pantone colors: Blue 2767 U, Red 032 U, and Yellow 116 U.
Man in yellow swim shorts on a beach and four different colored swim shorts displayed separately.
Branded merchandise featuring a Captain theme, including a drawstring bag with "Capitán" text, a polka dot fabric pouch, and a green can koozie with a captain's face graphic and "#livelikeacaptain" hashtag. Also shown is a striped yellow and white envelope with a captain's face logo.
Man sitting on the beach wearing sunglasses and a captain's hat, with clear blue water in the background.
Straw hat and green swim trunks on sandy beach near ocean.
Bright orange swim trunks with navy polka-dotted side pockets and a drawstring waistband.