Coca-Cola logo in red script on a transparent background.

Coca-Cola

In 2020, Coca-Cola was among the four world’s largest brands that contribute to global warming and carbon emissions. Through "World Without Waste" new advertising campaign, the company is looking for a way to change the perception among college students on their position regarding a sustainable future. To make this message hit home, we designed a TV spot that communicates its mission in an impactful yet inspiring way. Moreover, to further amplify the campaign's reach and effectiveness, print advertisements and social media posts were created.

  • Client: Coca-Cola
    Industry: Food & Beverage
    Deliverables:
    • Art Direction
    • Film& Video
    • Photography
    • Print Ads
    • Social Media
    • Content Writing

    Team:
    Zihang Yuan, Laura Diez

Our Goal

The campaign aim to show college students the effects of not recycling
and how it impacts our world.

TV Spot

Print Ads

Coca-Cola bottle with sustainability message, featuring green leaves, red background, and text promoting plant-based, recyclable packaging.
Hand planting a Coca-Cola bottle cap in soil, with text 'Plant a better world, share the happiness' and 'Coca-Cola, world without waste'.
Coca-Cola ad with the text 'Be the Change, Plant Your Coca-Cola' featuring black bottle silhouettes and one white bottle with a plant sprout, against a red background.

Social Media

Coca-Cola Instagram page showcasing eco-friendly campaigns and images promoting environmental sustainability with a focus on recycling and planting.

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