Logo of El Huipil Cocina Mexicana with red background

El Huipil Restaurant

El Huipil is a minority immigrant women-owned business that serves Mexican cuisine in a family-friendly atmosphere. Opened the first location in downtown Maynard in May 2010, and have since expanded to a second location in Acton. Their mission is to provide delicious, authentic Mexican food and to create a welcoming environment where everyone can feel at home.

  • Client: El Huipil Restaurant
    Industry: Hospitality
    Deliverables:
    • Branding
    • Art Direction
    • Photography
    • Advertising
    • Social Media Branding
    • Content Writing
    • Website
    • Mural
    • Environmental Graphics

Our Goal

The family-owned Mexican restaurant aims to entice customers with the opportunity to relax in a casual, laid-back, family-friendly atmosphere where one can enjoy superb food at affordable prices.

Brand design elements for a Mexican restaurant called "El Huipil." Includes a red logo with white text, color palette with Pantone Red, 116, and 320, fonts "True North" and "Futura," and sketches of a decorated horse and a bee. Also shows logo concept explanation.
Collage of images showcasing "El Huipil" Mexican restaurant locations and decor, including exterior shots with signage, colorful mural with traditional motifs, and interior dining space.
Collage featuring El Huipil Restaurant's Instagram page on a smartphone and promotional images for Taco Tuesdays, Mother's Day celebrations, Blueberry Mojito, and a serving of Mexican dishes.
Facebook page of El Huipil Mexican Restaurant featuring a Valentine's Day promotional image with a couple, and information about the restaurant's location, menu, and contact details.

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