M&M's brand logo with animated red and yellow M&M characters behind it, surrounded by colorful M&M candies.

M&M’s

M&M'S, a proud part of Mars, Incorporated, launches a global platform to increase a sense of belonging for ten million people by 2025, helping to connect and celebrate one another. Part of the new branding is a Commitment to Creating A World Where Everyone Feels They Belong.

  • Client: M&M’s
    Industry: Food & Beverage
    Deliverables:
    • Art Direction
    • Video
    • Print Ads
    • Social Media
    • Content Writing
    • OOH

Our Goal

The campaign aims to showcase M&M's dedication to inclusivity and belonging by creating unifying messages that align with the brand's established sense of humor.

Key Message

M&M’s belief that society is more fun together.

A storyboard for a 30-second TV commercial titled 'Share a Laugh, Share a Pack.' It shows scenes of a girl running a lemonade stand interacting with another child offering M&M's as payment. The ad promotes M&M’s, tying in themes of sharing and friendship. Includes visuals of children, M&M’s packs, and cheerful elements like colorful banners and laughter. The voice-over script emphasizes belonging and fun with M&M’s.
Advertising storyboard for M&M's featuring two teenagers at a skate park. One holds a skateboard, the other offers a pack of M&M's, symbolizing sharing and friendship. Text dialogue narrates a story of inclusion and fun. M&M's logo and hashtag #ShareaLaughShareaPack are included.

Print Ad

Two children laughing and holding hands with colorful M&Ms candies above them, set against a bright yellow background. Text reads 'Share a Laugh, Share a Pack' with M&M's branding at the bottom. Hashtag '#JoinTheFun' is included.

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