Honoring Legacy, Elevating Perception

At Depict Brands, we set out to honor the deep-rooted history of Lawsons Barbershop while positioning it for the future. Since the 1960s, the Lawson brothers built more than just barbershops—they built a legacy of Black entrepreneurship, community, and culture in Boston. Our goal was to ensure that legacy remained front and center while giving the brand a refreshed, modern identity.

Preserving Heritage, Modernizing Identity

Through a thoughtful rebrand, we reimagined Lawsons Barbershop with:

• A Bold New Logo: A refined yet timeless mark that reflects the strength and tradition of the Lawson brothers.
• A Modern Website: Designed to connect with today’s audience while showcasing the barbershop’s rich history.
• Authentic Photography: Capturing the essence of the shop—its people, its culture, and the generations it has served.

A Legacy That Lasts

By blending tradition with innovation, we’ve helped Lawsons Barbershop maintain its standing as a cornerstone of Boston’s Black community. More than just a barbershop, it’s a place of connection, mentorship, and empowerment—a legacy that will continue for generations to come.