Logo of Veronica Robles Cultural Center with stylized tree and colorful leaves.

  • Client: Veronica Robles
    Industry: Non-Profit
    Deliverables:
    • Branding
    • Art Direction
    • Photography
    • Social Media Branding
    • Content Writing
    • Environmental Graphics

Veronica Robles Cultural Center (VROCC)

A non-profit organization located in the heart of East Boston. VROCC’S mission is to promote Latin American culture as an engine for stronger communities and economic growth.

Our Goal

To use design solutions to connect culture and folklore with education and value. The design brand that we focused on was the faces and folkloric dress.

Veronica Robles Cultural Center logo design featuring a tree with orange and green leaves, Helvetica Neue font, and color scheme details.
Logo of Veronica Robles Cultural Center with a stylized tree and colorful leaves on textured paper.
Collage of an Instagram profile and cultural images, featuring individuals in traditional attire with text quotes on each image.
Dancers in traditional Mexican attire performing at an event for the Veronica Robles Cultural Center. The backdrop features the center's logo on a large screen, and a banner displays the center's name. The dancers include adults and children in colorful costumes.