Yosep
Branding and website for a European skincare product
About
Yosep Skin Care is a European beauty brand that combines advanced skincare science with social responsibility. Our products hydrate, repair, and protect, while a portion of each purchase goes to communities in need. We believe in beauty that impacts both skin health and positive social impact.
Challenge
Yosep sought a complete brand transformation that could convey trust, luxury, and purpose in a crowded beauty market. The challenge was to build a visual and verbal identity that felt premium yet approachable, and to express the brand's philanthropic mission without losing focus on product efficacy.
Brand Strategy
We positioned Yosep as a modern, mindful skincare brand rooted in balance—science, nature, aesthetics, and ethics. The strategy emphasizes transparency, hydration, and empowerment, aligning with consumers seeking authenticity and self-care that gives back.
Visual Identity
The visual identity translates purity and sophistication through minimal typography, clean layouts, and a soothing color palette inspired by natural tones and hydration. The logo system and packaging design reflect a sense of calm and renewal, reinforcing the brand's promise of skin rejuvenation.
Product Presentation
We designed and rendered a series of 3D product visuals to highlight Yôsep's texture, form, and key ingredients. The imagery focused on realism and tactile appeal—showcasing product details under soft lighting to evoke freshness, smoothness, and quality.
Ecommerce
Yosep's website design delivers a seamless shopping experience, combining elegant aesthetics with intuitive functionality. The platform features interactive product galleries, responsive layouts, SEO-optimized content, and supports both storytelling and sales conversion.
Impact
The new brand identity elevated Yosep's digital presence and strengthened emotional engagement with consumers. The refreshed look and tone helped increase trust, express purpose, and position the brand as a thoughtful leader in sustainable beauty.